Overview & Schedule
Week 1
Self Study
Week 2
OT (90 min.)
→ Game versus Computer
Week 3
Self-study
1: Start Online Company project, idea generation
Week 4
OT (90 min.)
→ Game versus Computer
Study time
Week 5
Formation of groups
→ Skype-Meeting
2: Feasability check, internal analyses and justification decisions based on interviews/research and literature studies.
Week 6
Game (2 rounds in German-Thai-Teams)
+ Workshop in the online classroom (3 hrs.)
Study time
Week 7
Report writing about experiences
+ Creating of a strategy
Week 8
Game (2 rounds in German-Thai-Teams)
+ Workshop in the online classroom (3 hrs.)
Week 9
Pitch preparation
+ exchanging experiences
+ task: writing an field report
Week 10
Submitting the final report
+ online classroom (60 min. discussion)
+ Landing page?
Study time
Week 11
5: Validate the untested business plan by using business models and "field" research to "prove" the intended product will be interesting for the customer
Week 12
6: Business case, calculation and necessary investments proposal.
Week 13
Study time
Week 14
7: Final business case and online pitch for peer feedback and assessment by SWU and IST professors
3: Develop a marketing strategy based on the research and information. Value proposition. What will the costumer gain and make the product buy.
Study time
4: Adjusted marketing strategy based on gathered information. Create a marketing and sales plan. Translate the concept of the "prototype" in a viable business model.