Chapter 4: “Online Company Project”: Specific & general project learning goals
As program designers we combine all of the learning goals and targeted competences of
the both universities study programs. In addition we will focus also on to the more general
critical performance/behavior (professional attitude) indicators of the SWU-IST faculties.
The following general learning goals apply for the “SWU-IST Online Company Project”
4.1: Students are able to
Generate innovative and creative ideas for product and/or service development.
Use appropriate models, tolls etc. for creative and innovative problem solving.
Conduct an internal/external analyses to identify and justify business findings
Organize “future customer” interviews, surveys for a “Value Proposition” document. Value proposition
Prepare and justify financial and economic decision making.
Research/justify a marketing/sales strategy and decide on “Jobs-to-be-done” to
effectively prepare a sales plan and value concept for future customers.
Design a marketing, investment and sales plan.
The students keep records of the work, assignments and development in a personal
digital portfolio that will be used during the individual part of the assessment.
Assessed by SWU-IST lecturers/professors in an online assessment/document study.
4.2: Group learning goals and assessment
Group assessment and grading procedure regarding the seven general learning outcomes
and goals will be tested and assessed in an online presentation/pitch, group discussion and
oral defense. The grading will be based on an testing matrix and the rubrics provided by the
project organizers. The grading consists of a “pass/not passed” with assessment/feedback.
4.3: Individual learning goals and assessment
The students will formulate 2 personal/professional learning/development goals for the
digital portfolio. Personal learning goals are about improving students' learning and
achievement and building students' capacity to learn. They are about students becoming
active participants in the learning process, empowering them to become independent learners,
and motivating them to achieve their full potential.
Due to the fact that the students are from 2 different international university study programs
participating (each university 5/6) in the “Online Company Project” and those programs having
different definitions regarding learning goals/outcomes. There probably will be a difference
between the minimum requirements to pass the course. That has to be determined and
formalized before the start of the project.
Out of the 7 learning outcomes, a minimum of 5 need to score positive for a passing grade.
4.4: Group Rules and consent on learning goals
1. Learning goals should be relevant to the student and his professional development.
2. The student formulates a learning goal as one sentence and follows the instructions below.
3. No overlap with other learning goals are allowed (learning objectives).
4. Goals related to language are not allowed. The “Online company project” is in English.
Students can negate the language in his learning goals and focus more on what he would
like to achieve in terms of communication for which proper English is necessary anyway
5. Learning goals should be focusing on soft skills, not on “knowledge”/hard skills. This avoids,
to a large extent, overlap with the student’s study programs learning goals.
The student is responsible for proving that he has attained his personal learning goals, and in
order to do so, he will have to create a digital portfolio. Knowing that so many students struggle
with this: he can think of writing STARR-reflections, 360-degree feedback from your peers.
Pitch ideas and/or products to others and record like a logbook on efforts and achievements.